Tourists are kept to a manageable level through a government regulated tourist tariff. This all inclusive tariff covers all food, accommodation (excluding resorts such as Aman Kora, Taj Tashi, Uma Paro & Uma Punakha and Zhiwa Ling), transport and guide services. A portion of the tariff (currently 35%) helps to sustain the provision of free medical care and education for everyone in the country. All tour operators are subject to this all inclusive rate.
Bhutan’s tourism sector is regarded as one of the most exclusive travel destinations in the world. Bhutan enjoys a reputation for authenticity, remoteness and a well-protected cultural heritage and natural environment.
Today tourism is a vibrant business with a high potential for growth and further development. The Royal Government of Bhutan adheres strongly to a policy of high value, low impact/volume tourism which serves the purpose of creating an image of exclusivity and high- yield for Bhutan.
The visions the Tourism Council of Bhutan is:
The tourism industry in Bhutan is founded on the principle of sustainability, meaning that tourism must be environmentally and ecologically friendly, socially and culturally acceptable and economically viable. The Royal Government of Bhutan recognizes that tourism is a world-wide phenomenon and an important means of achieving socio economic development particularly for a developing country like Bhutan. It believes that tourism, in affording the opportunity to travel, can help to promote a deeper understanding among people and to strengthen ties of friendship based on a deeper appreciation and respect for different cultures and lifestyles.
Towards achieving this objective, the Royal Government, has adopted a very cautious approach to growth and development of the tourism industry in Bhutan. Its tremendous potential as a truly indigenous industry and the clear comparative advantages Bhutan enjoys, are compelling reasons to promote Bhutan as a high-end tourist destination in a manner which accords with the tenets of Gross National Happiness.